Message from the president
The Spirit of “Sanpo Yoshi” in Troubled Times
With a succession of conflicts and disasters, soaring prices, and divisions within international society, we currently face troubled times. The Russian invasion of Ukraine has continued for nearly three years, and triggered by the ongoing conflict between Israel and the Islamic group Hamas, the situation in the Middle East is uncertain and constantly changing. The loss of so many ordinary civilian lives is deeply worrying, and I sincerely hope the hostilities end as soon as possible and that people can return to living in safety and security.
In my third year as company President, last year I continued to visit many countries, including those in South America and Europe. Wherever I went, I sensed firsthand how factors such as international conflicts and sharp rises in the cost of resources and materials have cast a shadow over economies and people’s everyday lives. Particularly in Europe, there was a noticeable sense of fatigue from the ongoing provision of aid to Ukraine, the spreading influence of the far right was causing turmoil in Germany and France, and I felt strongly that the framework of the EU was becoming unsettled.
As a trading company specializing in the import and export of fresh foods and flowers, our business is greatly affected by such international conditions. In particular, we have been obliged to confront and remain vigilant about the recent rapid fluctuations in exchange rates. Factors such as the interest rate gap between Japan and the US have led to a continued depreciation of the yen in currency markets, and with the risk of being too dependent on imports, maintaining a balance with exports is a key issue.
In order to do so, we are focused on boosting exports of Japanese products such as fresh fish, wagyu beef, sake, and seasonings to around 20 countries in Southeast Asia and elsewhere, and endeavoring to hedge against our risks. In this context, exports to Indonesia have grown and we have also begun exporting to the Middle East, particularly Saudi Arabia and the UAE. Japan is heavily dependent on foods from overseas and from the viewpoint of food security, an increase in exports nurtures domestic producers and leads to improved food self-sufficiency.
More than half a century has passed since our company was founded in 1973, and in the turbulent times since then, we have made steady progress despite being confronted with many adversities. With the goals of stable management and sustainable development, last year we transitioned to a holding company structure. We have strengthened imports of our flagship product Arctic salmon, flower production in Vietnam is progressing favorably, and new imports of pork from Spain and alcoholic beverages from New Zealand have begun in earnest.
The Japanese economy, which suffered for three so-called “Lost Decades,” is finally showing signs of recovery, and the country’s potential cannot be overlooked. Despite various challenges, such as a declining birthrate and shrinking workforce, Japan’s most pressing issue is that of investing in its talent.
With a view to taking greater strides toward this, we believe that securing and cultivating human resources is our top priority as we aim to strengthen the organization, and last year, we once again implemented substantial pay raises for outstanding employees who embody our corporate philosophy. We are proactive in sending junior-level employees overseas on business trips to gain on-site experience, and we provide training to develop the skills and personal attributes necessary for building trust with our trading partners. By encouraging employees to take long-term leave, we will also work to enhance work-life balance.
At the same time, it is crucial that we improve our management structure as a response to business expansion. In order to maximize results with a smaller headcount, we are committed to digital transformation (DX) and to improving our operational efficiency.
In 2025, international conflicts are set to continue, and there is expected to be an ongoing impact from climate change, which is now being referred to as “global boiling.” Including the return of Donald Trump as President of the United States, numerous factors may significantly transform the world in which we live, and the international situation is increasingly uncertain. Even at a time when it is hard to predict what will happen going forward, it is important that we sow the seeds for future success.
As circumstances change moment by moment, the most rewarding aspect of the trading business is to discover and procure outstanding products that provide high levels of reliability and safety. There is no other business that is so rewarding and so enjoyable. However, the surrounding environment is changing faster than ever before, and going forward, we must respond to increasingly diverse needs. With a focus on foods, which are our biggest strength, we intend to take maximum advantage of the international network, partnerships, and know-how that we have cultivated, and to steadily grow our business.
Through doing business with people from overseas whose cultures, lifestyles, and historical and religious viewpoints differ from our own, it is also our mission as a trading company to deepen our communication with them. Although our contribution may only be small, I am convinced that repeated and diligent interaction will help pave the way to world peace. “Sanpo Yoshi” was established as the company’s management philosophy by our founder, Chairman Tachio Yoneda, and emphasizes a three-way benefit for seller, buyer, and society. Guided by the spirit of this philosophy, we are devoted to the fundamentals of our business, and we will reliably continue to accept the challenge of creating a brighter future.
January 2025
Ocean Trading Co., Ltd. President Naoki Kaneko